The partnership between Great American Media and Minivela represents a significant strategic move to capture the U.S. Hispanic and Latin American streaming audience with a dedicated offering of faith- and family-centered micro-dramas. Announced during the ANA GrowthFronts in New York, the collaboration will power the launch of Pure Flix Familia, a new Spanish-language and bilingual streaming destination set to debut later this year. This alliance combines Pure Flix's established strength in faith-based entertainment with Minivela's creator-driven, mobile-first production model specifically tailored for Latino audiences, positioning both companies at the forefront of the expanding micro-drama category.
Under the multi-project agreement, Minivela will produce a curated slate of premium micro-dramas designed for vertical viewing, including original intellectual property and adaptations from Pure Flix's extensive content library. The content will be produced in Spanish, English, and Spanglish, with production anchored in Miami, Los Angeles, New York, and key locations across Latin America. Pure Flix selected Minivela as its strategic partner based on the company's decades-long track record in Hispanic media, storytelling, and film production, as well as its early leadership in the vertical short-form space. Great American Pure Flix President and CEO Bill Abbott stated, "We're delighted to build Pure Flix Familia with a highly creative and strategic partner that, like us, is deeply committed to storytelling that resonates with Latino audiences across the U.S. and Latin America."
The partnership's implications extend beyond content creation into distribution and audience engagement. As part of the collaboration, Minivela will leverage Pure Flix's first-party audience insights to inform the development of new micro-dramas and adaptations tailored to family audiences. In addition to producing exclusive content for Pure Flix Familia, Minivela will collaborate with Pure Flix on select distribution opportunities for its family-focused IP and advise on content acquisition strategies aimed at expanding reach. The companies will also work together on brand integrations and advertiser partnerships, creating new opportunities for marketers to connect with audiences through culturally relevant, story-driven content. The platform will be accessible through Great American Media's existing distribution channels, including the Pure Flix streaming service and the YouTube platform, as well as through Minivela's established social media presence on platforms like TikTok and Instagram.
This partnership carries significant cultural and industry implications by creating opportunities for authentic Latino representation in faith-based storytelling. Actor, producer, and Minivela co-founder Carlos Ponce, who is also set to star in upcoming Pure Flix Familia projects, emphasized, "What makes this partnership especially meaningful to me is the opportunity it creates for Latino writers, directors, and creators to bring their voices to values-driven storytelling within the Pure Flix Familia ecosystem." Minivela CEO Manny Ruiz highlighted the alignment between the companies' values and content goals, stating, "At a time when much of the micro-drama space is driven by volume over value, we're proud to partner with Pure Flix to deliver universal stories that truly entertain, uplift, and connect." The partnership underscores Pure Flix's long-term strategy to build a multi-platform ecosystem serving audiences seeking trusted, family entertainment, while positioning Minivela as a key creative and production partner in scaling culturally relevant, mobile-first storytelling.
Pure Flix Familia will launch later this year as a dedicated Spanish-language and bilingual destination rooted in faith, family, and universal values, expanding the Pure Flix mission to serve one of the fastest-growing and most underserved audiences in the global streaming marketplace. This initiative addresses a notable content gap for Hispanic and Latin American viewers seeking family-appropriate entertainment that reflects their cultural values and linguistic preferences. The micro-drama format, optimized for mobile consumption and vertical viewing, represents a strategic approach to engaging younger demographics within these audiences who increasingly consume content on smartphones and social platforms. By combining established distribution networks with culturally specific production expertise, this partnership creates a potentially transformative model for serving niche audience segments in the competitive streaming landscape.
