City Pass, Inc. has announced significant upgrades to the New York CityPASS® program, introducing a fully flexible ticket format, adding two new attractions, and reducing the price. The move, effective immediately, is set to enhance the value proposition for travelers and could pressure competitors in the bundled attraction ticket market.
The revamped New York CityPASS® ticket allows visitors to choose any five attractions from a curated list of 10 premier New York experiences. The new lineup includes the Edge Observation Deck & Immersive Experience and the Whitney Museum of American Art, alongside longstanding favorites such as the Empire State Building Observation Deck, the American Museum of Natural History, and the Statue of Liberty Grounds and Ellis Island Official Ferry. This flexibility means travelers can tailor their itinerary to their interests without being locked into a fixed set of attractions.
In a notable shift, the adult price has been reduced from $164 to $149, while the child price drops from $136 to $129. The advertised savings now reach as much as 51% off combined admission prices. This price reduction, coupled with added attractions, strengthens the ticket's appeal amid rising travel costs and could attract more budget-conscious visitors to New York City.
“These updates give travelers more control over how they experience New York,” said Megan Allen, president and CEO of City Pass, Inc. “By moving to a fully flexible format, adding new attractions and lowering the ticket price, New York CityPASS® tickets offer even greater value and make it easier than ever for visitors to build the New York experience that's right for them.”
The addition of Edge Observation Deck & Immersive Experience brings one of the city's most dramatic attractions to the program. Located at Hudson Yards, Edge is the highest indoor and outdoor sky deck in the Western Hemisphere, suspended more than 1,100 feet above Manhattan. It offers glass floors, angled glass walls, and 360-degree views. A recent indoor transformation has turned it into a multi-sensory experience, featuring installations like NYC's largest kaleidoscope and the Pulse infinity room with 450 glowing orbs. The Whitney Museum of American Art adds a cultural cornerstone, renowned for its collection of 20th- and 21st-century American art, including works by Edward Hopper, Georgia O'Keeffe, and Andy Warhol.
Tickets remain valid for nine consecutive days from first use, and digital tickets are delivered via email and linked to the My CityPASS® app, which allows users to make reservations, access attraction details, and receive notifications. This digital integration aligns with broader travel trends toward mobile-first solutions.
The changes come as CityPASS celebrates nearly 30 years of operation. Since 1997, CityPASS tickets have served more than 30 million travelers and maintain an average rating of 4.6 out of 5 stars from over 88,000 reviews. Available in 17 North American destinations, the brand's decision to lower prices while adding premium attractions could set a new benchmark for value in the industry. For more information, visit citypass.com.
